22 January 2024

A family-run dance academy can now accelerate its growth plans after we secured a six-year lease on a light industrial unit in Kirby Muxloe, Leicestershire.

The True Blue Dance Academy, which trains pupils from aged 3 through to adults in over ten dance disciplines, has taken Unit 4 at Sparkenhoe Works, a bustling industrial estate on the village’s western edge. Second generation owner and current company director, Georgia Phillips has undertaken an extensive refit programme to modernise the premises for the academy’s needs.

“Unit 4 was previously used as a car garage so needed quite a transformation,” said Georgia. “We have repurposed the space to create two, top specification dance studios with ballet barres and mirror walls, together with a welcoming reception, kitchen, office and cloakrooms. We’d previously been running the business from our local village hall, meaning we were beholden to its availability and had nowhere to safely store equipment.

“The new studios are such a step forward, and seeing the children’s faces as they walked through the doors for the first time was amazing,” added Georgia.

True Blue Dance Academy was established 20 years ago by Georgia’s mum and has since grown to an intake of over 100 students.

Georgia continues: “I took over the business in 2021 and at that time we had about 40 pupils. Whilst the increase has been exceptional, it meant we urgently needed our own premises. Having never bought any type of property before, I had no idea what to expect but Tina was so helpful throughout and has secured us a fantastic new premises with friendly neighbouring businesses. Our new location means we can now operate daily, on our own schedule, and have already significantly increased our class timetable to offer 40 different sessions. We have a very bright future!”

Our Commercial Asset Manager, Tina Flynn negotiated the lease. Tina adds: “It’s always pleasing to hear of success stories like True Blue Dance Academy and know that our advice and input has made such a positive difference. We wish Georgia and the Academy the best of luck as they enter this next phase of their business.”